Big Marketing Data, Bigger Problems? How Funnel & Lemonize help Enterprises take control of their Marketing Performance

Hand on heart: Does this sound familiar? Marketing data analysis is often more tedious and time-consuming than it should be. Many companies rely on a variety of channels - from social media to email marketing to Google Ads. But the more platforms you use, the harder it is to keep track. Each platform delivers different numbers, in different formats, at different times. You need to quickly juggle an increasing amount of data and make it available to the right stakeholders at the right time. The information is often outdated before it even makes it into the marketing report. And it is often unclear how to meaningfully evaluate and use certain marketing data.

The result: A huge data jungle that requires time-consuming analysis and makes you feel like you haven't even begun to tap into the valuable potential of your marketing data.

The solution: Sophisticated and automated marketing reporting for data-driven marketing. With clear marketing dashboards, all stakeholders can quickly understand which channels are performing and how. This is the only way to turn your data jungle into a solid basis for decision making.

This is where Lemonize and Funnel come in. We support you in your marketing reporting and bring all your marketing data together in a central data platform: with Funnel as the marketing data hub.

FUNNEL: THE DATA BRIDGE BETWEEN YOR MARKETING CHANNELS

Not familiar with Funnel? The marketing reporting tool Funnel makes it possible to collect all data from different marketing channels, standardize it and prepare it for the desired objectives. Without any manual effort for importing or exporting. With automated marketing reporting, companies have access to an up-to-date, consistent, and centralized database at all times. This makes reporting more efficient, channel strategy more informed, and marketing data analysis much easier - a real game changer.

THE ROLE OF LEMONIZE IN YOUR FUNNEL PROJECT

In your funnel project, Funnel provides a powerful platform to collect all your data centrally. But there are more steps to your project to really get a sustainable benefit from it. With Lemonize you go one step further. We make sure that your marketing data is not only available, but it adds real value. How does it work?

💚 We work closely with you to determine what data is important to your strategic and operational marketing goals. This one-on-one consultation helps lay the groundwork for targeted data analysis.

💚 We then set up your Funnel account and define custom metrics and dimensions as needed to ensure that no important marketing data is lost.

💚 We convert the collected data into clearly structured, visually appealing reports. These reports are tailored to meet the needs of different stakeholders. For example, we create a management summary for the executive level or detailed channel reports for the operations team. Data visualization tools, such as Looker Studio, are used to ensure optimal presentation.

💚 Because the digital world is constantly changing, we stay up to date. When APIs change, new data sources become available, or customizations are needed, we adapt your report quickly and efficiently.

CONCLUSION: EXPERTISE MEETS MARKETING INTELLIGENCE - WHY LEMONIZE AND FUNNEL MAKE THE DIFFERENCE

→ We give you the expertise

With Lemonize as your official Funnel partner, you can focus on your strategic goals. As a Funnel agency, we take care of the entire setup of your project - from the entire Funnel setup to the Funnel implementation and individual adjustments. This allows you to exploit the full potential without having to worry about the technical details.

→ Maximum benefit through collaboration of Lemonize with Funnel

Lemonize brings all your marketing data together in one central place. By working with Lemonize, the manual import and export of data is completely eliminated. You no longer need to manually merge data from different channels and tools. You can see all relevant metrics such as campaign performance, conversions, website analytics or newsletter success at a glance. This automatic integration not only saves you valuable time, but also eliminates the errors that can occur with manual data transfer. We also prepare your data individually for your use. This allows you to stay on track with your marketing activities at all times and to efficiently optimize your strategy without having to deal with data chaos.