UI DESIGN TRENDS
As in fashion, there are trends in UI design that prevail. With new technologies new potentials emerge that are more relevant than ever this year.
The internet consumption and tech device usage has increased tremendously in the last two years. There are more users, higher demands, changing requirements and new tools. This has made UI design more important and UX design more dynamic than ever. Along with this, there are a few trends. For UI, dark mode, bold fonts and illustrations are among the perennial favorites that have been around for years now.
While these elements will continue to dominate digitally, there are new trends that bring a breath of fresh air to the online presence and create a more exciting User Experience. We'll introduce you to two of these trends.
At the forefront of this trend is the parallax effect, an optical illusion. Objects that move faster appear closer to the viewer. Whereas, elements that move slower in comparison appear further away. Parallax scrolling is used in several areas. These include, for example, storytelling and reducing the bounce rate. Since objects or content are shared more frequently, the recipient can absorb the information more easily than with a purely written presentation. As a result, the layout feels intuitive when the elements are well coordinated. A website with parallax is more memorable and draws the user's attention. The depth created helps to identify with the fictional environment.
However, one disadvantage of parallax scrolling is the longer loading time caused by the animations. In addition, the significant differences in the movement of the elements can make it difficult to read texts. To avoid this, we advise the use of parallax effects mainly on B2C websites. The final position of the elements should be kept after the animation to avoid confusion for the user. Moreover, the scroll effect should rather be placed in the background to avoid distracting from important content.
Neumorphism has its origin in skeumorphism, a design direction that aims to imitate a natural style. Mostly, this is created by a 3D look of the elements. Following skeumorphism, flat design and material design came from Google.
Neumorphism is a combination of skeumorphism and flat design. The result is a soft UI. This means that a realistic User Interface is designed by a soft, haptic interface.
The effect is created by placing two shadows on an element, for example, a light shadow in the upper left corner and a dark shadow in the lower right corner. It is important that the background is not completely white, otherwise the light shadow would not be visible. The result is a low-contrast, aesthetic design that looks trendy. Neumorphism can be used to create realistic looking designs for sliders, toggle buttons or progress bars. The design trend is not suitable for moving elements. Neumorphism is also rather poor when it comes to accessibility. However, the low contrast can be counteracted with colors.
However, in 2022 existing design trends will be replaced by new, emerging and creative ideas. We will be happy to advise you on how to give your website a modern look.