„so hedge therefore, who join forever”
– Friedrich Schiller from “Song of the Bell”
It seems nearly impossible to keep track of the number of available content management systems on the market today.Many factors determine the long-term competitiveness of a website, such as security, cost, flexibility, personalization and agility.
Which CMS is right for my company?
Does the CMS meet my requirements?
Does it grow with the company and its requirements?
Will I be long-term satisfied with the given benefit?
In order to answer these questions adequately, we’re going to have a closer look at two different Content Management Systems: Magnolia CMS and TYPO3.
Magnolia CMS is characterized by its high usability for authors. According to the WYSIWYG principle "What You See Is What You Get" , content management, i.e. content creation and maintenance, is very easy. Content apps help the editor to carry out content authoring in a targeted and topic-specific way.
The provision of customer-specific content on websites can lead to a conversion rate optimization of 10-20%. Personalization can take place at different levels: Geolocation, returning visitors, recognition of customers (e.g. via a data layer). Magnolia offers a wide range of standard personalization features that are deeply embedded into the system.
Output of content via different channels is a basic functionality of Magnolia. In detail this means to play content on several websites (MultiSite), in different languages (Multi-language) over different channels (Multi-channel). The great added value is the central maintenance of all content within one content management system. Omni-channel marketing also means that third-party systems must be integrated (e.g. CRM, ERP, DAM, Marketing Automation Tools).
The safety failure is maximized by the scattering of the system onto several servers. The so-called public instances distribute the load and also enable deployment (i.e. updating the systems) without any downtime for the visitor.
Security for the editor: Release workflows enable to check the content before publication. This rights-role-system creates a clear separation of who is allowed to edit and / or publish content.
The simple way to integrate new content and its strong adaptability make Magnolia CMS to an all-round talent.
Since its inception, the PHP-based CMS is focused on security and scalability to enable companies and their websites to act quickly and securely.
The CMS itself consists of different content modules, so-called extensions, which can be extended or obtained from the community. For this reason, no special template packages are required for projects.
Like Magnolia, TYPO3 works with content versioning, so the history of the individual content can be traced and, if necessary, older content can be restored and used.
A fundamental difference between the two content management systems is the technical base: Magnolia relies on Java, TYPO3 on PHP. A preference for one of the two environments is, first of all, a matter of opinion for the respective developer.
The susceptibility and complexity of the programming and hosting are decisive factors.
Both platforms offer Multi-linguality and multisite capability.TYPO3 comes with finished implementations for individual content modules, which is only partially the case with Magnolia. These modules can be obtained via the Magnolia Marketplace, but must be adapted to provide individualized content for the customer.Enterprise functionality such as personalization, Omni Channel Marketing and workflows are an added value of Magnolia CMS.
Both Systems, Magnolia CMS as well as TYPO3, offer comprehensive enterprise support, such as long-term support (LTS) for individual product versions.
While Magnolia CMS has "out of the box" the possibility of multiple Public instances, TYPO3 can, at least at the moment, not compete in this area.
Both content management systems have their own strengths and weaknesses.
The license fees for TYPO3 are lower than for Magnolia CMS. Medium-sized to large companies, which bring complex website as well as the global administration of a brand with it, get with Magnolia delay-free, powerful responsive functionalities and a good user experience.
According to the graphic from (https://w3techs.com/technologies/comparison/cm-magnolia,cm-typo3), this thesis can also be confirmed from the user's point of view by the traffic of the Magnolia-based websites.
The fast personalization and customization possibilities, as well as the product features of Magnolia CMS, which can be flexibly modified without complex implementation, were the decisive arguments why we at Lemonize have specialized ourselves in Magnolia CMS and are always satisfied with this decision.
We would be happy to advise you individually which CMS suits best to you and your requirements!