More than just a image database

DAM - Digital Asset

"Any Information at any Time in any Place"

"Any-Any-Any" is the principle that shapes the management and access to data and information - "Any Information at Any Time in Any Place". In order to make content available to the increasingly decentralized distributed touchpoints regardless of time and place, the topic of constant availability and centralization of content has gained enormous importance and momentum. Systems must be adapted precisely to this, not only in the business sector in general, but also in the everyday working life. Companies strive to manage content and assets as effectively as possible so that they can be accessed flexibly and with respect to the situation.

What is Digital Asset Management?

What are the benefits?

What is Digital Asset Management?

To adequately answer these questions, you need to take a closer look at DAM systems.

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Contact us for a DAM recommendation tailored to your needs.
What is DAM?


DAM (Digital Asset Management) systems are a practical solution to enable the central management of assets in a cloud environment. The digital content such as presentations, images, videos, as well as the content created by a company are available to all connected systems (e.g. CMS, PIM, Shop) at any time through this central storage and thus enable fast processing and publication throughout the entire company.


The consistency of the brand presence is supported and strengthened. One of the effects that can be observed is in the creative processes (facilitated and stimulated by the digital library.)
As the content is constantly expanding, the creative workflow of the individual team members increases.

Creative Workflow and advantages of DAM


Not only the work of every individual improves, but also the dynamics and productivity of the team, because workflows become more transparent and less prone to errors. Time, cost and effort are minimized by the centralized, simple and fast search for digital assets (e.g. images, videos, data sheets, presentations). Local management of assets is no longer necessary. The effort associated with asset maintenance is also accelerated. The added value for the departments involved, such as marketing, corporate communications and sales, is increased by a DAM. This technical infrastructure makes it possible for companies to create, organize, manage and implement their assets digitally, easily and uncomplicated at any time and across all browsers, terminals and front-end systems.
A special advantage and cost saving can be considered when the licenses of assets expire and the assets have to be depublished. The DAM stores the use of assets and thus it is always traceable when which asset is used. The careful implementation of a DAM in the IT landscape is crucial.
Such a DAM system is worthwhile if the size of the company and thus also the volume of the assets assume an extent in which centralized administration is essential and indispensable.


A DAM has a user-friendly organization in which media files are found intuitively. Access to digital content can be limited by a clear, fine-grained distribution of permissions. In addition to the ability to restrict access, digital assets are also enriched with metadata such as file type, watermark, creation date, authorship, resolution, and specific keywords. By assigning the structured information, the assets can be found better.
The content creation process passes through a digital asset management system into a publishing, management and editing process.
Archiving and backups are used for data storage. This automation facilitates the reuse of digital content.


A DAM system (e.g. Canto Cumulus, Celum, Bynder, censhare) cannot be an isolated solution, but must be seamlessly integrated into the other systems used in the digital enterprise infrastructure and combined with the existing system landscape. This requires good integrability and special attention when selecting tools.
Particular attention has to be paid on how eCommerce system, CMS (Content Management System), PIM (Product Information Management) and MDM (Master Data Management) can be combined and integrated with the DAM. If this works perfectly, it is possible to make assets available directly via a CMS, for example. This relieves and counteracts the limited storage space, the capacity of the CMS and enables the recording of any assets regardless of the file format.

Magnolia CMS & DAM - a short example
Lemonize GmbH Dots
High performance architecture
Lemonize GmbH Dots
Distribution of rights
Lemonize GmbH Dots

The DAM stores all digital assets in a centralized location, enabling the user to access the records in a way that is always up-to-date. Marketing workflows become more flexible and easier, especially in larger cross-departmental and cross-national projects.
The individual assets can be used and linked on the created pages. The simple structure and complex networking allow content to be uploaded to the Asset App and automatically synchronized as soon as the asset is referenced from a file.
The granularly configurable usage and rights management eliminates the need for prior communication, and digital content no longer has to be gathered from multiple sources.
With its DAM, Magnolia CMS focuses on a compelling, consistent and simple solution to meet the needs of companies that have to manage multiple websites on a daily basis.

Our recommendation - when does a DAM pay off for your company

For companies with little media content, a DAM is not always worthwhile. However, companies that want to organize and structure their content company-wide (e.g. across different locations, countries, organizational units) invest well in a DAM. The ever-increasing growth of multimedia marketing channels requires such asset management. The more stakeholders that have access to the respective assets, the more sensible it is to organize their digital content via a DAM.

We will be happy to advise you individually on how you can best integrate your DAM into your existing technical infrastructure.

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Contact us for a DAM recommendation tailored to your needs.
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